How the track Titanium transformed a music genre

At the turn of the 2010s, the landscape of American music was undergoing a transformative shift. Dance music, once a closely guarded secret of underground club scenes, had emerged from the shadows to take centre stage in the mainstream.

Popular artists were enlisting the talents of DJs to infuse their tracks with the pulsating four-on-the-floor beats that had become synonymous with dance music. In this era, one song stood out as a game-changer, not only for the artists involved but for the entire pop music industry. Titanium, a collaboration between Parisian-born DJ/producer David Guetta and the Australian-born singer-songwriter Sia.

In 2011, Titanium found its place on David Guetta's fifth studio album, 'Nothing but the Beat'. However, the significance of this track extends far beyond being just another hit for Guetta. It marked a turning point in both Sia's career and the pop music landscape. Collaboratively, Guetta and Sia crafted a song that was not only catchy but also deeply empowering. Lyrically, Titanium speaks of finding inner strength even in the face of overwhelming challenges - a message that resonated strongly with listeners.

The journey of Titanium began when Sia wrote and performed a demo of the song with the intention of having Alicia Keys sing the final version. However, when Keys declined the opportunity, the demo found its way into the hands of artists such as Mary J. Blige and Katy Perry. Katy Perry, impressed by the song but hesitant to replicate the sound of her 2010 hit 'Firework' passed on recording it. Nevertheless, she recognised the track's potential and voiced her support for keeping Sia's vocals on it.

Ultimately, David Guetta shared Perry's enthusiasm for the demo, and the decision was made to use Sia's vocals as the official version. However, Sia had one condition - she didn't want to engage in any promotional activities for the song, including creating a music video. This request speaks to the raw, unadulterated essence of the track that didn't need any assistance in becoming a hit.

The song quickly gained widespread acclaim and commercial success. It entered the Top 10 singles charts in numerous countries and reached an impressive No. 5 on the Billboard Hot 100 in the United States. This accomplishment was instrumental in reintroducing dance music to the forefront of pop music. It also solidified David Guetta's status as a sought-after producer for pop stars, while propelling Sia into the coveted position she is in today.

Every element of Titanium is monumental. Sia's powerful vocals, the motivational lyrics and the electrifying production by David Guetta, Giorgio Tuinfort, and the then-unknown Afrojack, combined to create a sonic powerhouse. Audiences across the globe resonated with the track, propelling it to multi-platinum status in Australia, the U.S. and the UK.

Beyond its chart-topping success, Titanium played a pivotal role in reshaping the pop music landscape. It served as a reminder of the infectious appeal of dance music and its ability to connect with mass audiences. Furthermore, it marked a turning point in Sia's career. She transitioned from an underground sensation to one of pop music's most celebrated songwriters, contributing to hits for artists like Rihanna, Beyoncé, Britney Spears, and Katy Perry. Simultaneously, Sia emerged as a mega-artist in her own right with chart-toppers like 'Chandelier' and 'Cheap Thrills'.

This iconic collaboration between David Guetta and Sia serves as a testament to the transformative power of music and its ability to catapult artists and genres to new heights. Titanium remains a symbol of the era when dance music reclaimed its place in the mainstream, forever changing the trajectory of pop music.

At the turn of the 2010s, the landscape of American music was undergoing a transformative shift. Dance music, once a closely guarded secret of underground club scenes, had emerged from the shadows to take centre stage in the mainstream.

Popular artists were enlisting the talents of DJs to infuse their tracks with the pulsating four-on-the-floor beats that had become synonymous with dance music. In this era, one song stood out as a game-changer, not only for the artists involved but for the entire pop music industry. Titanium, a collaboration between Parisian-born DJ/producer David Guetta and the Australian-born singer-songwriter Sia.

In 2011, Titanium found its place on David Guetta's fifth studio album, 'Nothing but the Beat'. However, the significance of this track extends far beyond being just another hit for Guetta. It marked a turning point in both Sia's career and the pop music landscape. Collaboratively, Guetta and Sia crafted a song that was not only catchy but also deeply empowering. Lyrically, Titanium speaks of finding inner strength even in the face of overwhelming challenges - a message that resonated strongly with listeners.

The journey of Titanium began when Sia wrote and performed a demo of the song with the intention of having Alicia Keys sing the final version. However, when Keys declined the opportunity, the demo found its way into the hands of artists such as Mary J. Blige and Katy Perry. Katy Perry, impressed by the song but hesitant to replicate the sound of her 2010 hit 'Firework' passed on recording it. Nevertheless, she recognised the track's potential and voiced her support for keeping Sia's vocals on it.

Ultimately, David Guetta shared Perry's enthusiasm for the demo, and the decision was made to use Sia's vocals as the official version. However, Sia had one condition - she didn't want to engage in any promotional activities for the song, including creating a music video. This request speaks to the raw, unadulterated essence of the track that didn't need any assistance in becoming a hit.

The song quickly gained widespread acclaim and commercial success. It entered the Top 10 singles charts in numerous countries and reached an impressive No. 5 on the Billboard Hot 100 in the United States. This accomplishment was instrumental in reintroducing dance music to the forefront of pop music. It also solidified David Guetta's status as a sought-after producer for pop stars, while propelling Sia into the coveted position she is in today.

Every element of Titanium is monumental. Sia's powerful vocals, the motivational lyrics and the electrifying production by David Guetta, Giorgio Tuinfort, and the then-unknown Afrojack, combined to create a sonic powerhouse. Audiences across the globe resonated with the track, propelling it to multi-platinum status in Australia, the U.S. and the UK.

Beyond its chart-topping success, Titanium played a pivotal role in reshaping the pop music landscape. It served as a reminder of the infectious appeal of dance music and its ability to connect with mass audiences. Furthermore, it marked a turning point in Sia's career. She transitioned from an underground sensation to one of pop music's most celebrated songwriters, contributing to hits for artists like Rihanna, Beyoncé, Britney Spears, and Katy Perry. Simultaneously, Sia emerged as a mega-artist in her own right with chart-toppers like 'Chandelier' and 'Cheap Thrills'.

This iconic collaboration between David Guetta and Sia serves as a testament to the transformative power of music and its ability to catapult artists and genres to new heights. Titanium remains a symbol of the era when dance music reclaimed its place in the mainstream, forever changing the trajectory of pop music.